Articles by Tag #abtesting
Browse our collection of articles on various topics related to IT technologies. Dive in and explore something new!
Announcing GrowthBook on JSR
GrowthBook is committed to supporting modern platforms, bringing advanced feature flagging and...
GrowthBook Hits 6,000 Stars on GitHub: What’s Driving Our Growth?
We’re thrilled to announce that GrowthBook has reached 6,000 stars on GitHub! This milestone means...
A/B Testing Next.js Applications
When you build a website, your goal is potentially to attract visitors. It is especially true if your...
Introducing Multi-Armed Bandits in GrowthBook
Bandits have been released in beta as part of GrowthBook 3.3 for Pro and Enterprise customers. See...
How We Built WebLens: Creating an AI-Powered Hypothesis Generator
Background With the advent of generative AI, companies across all industries are...
9 Common Pitfalls That Can Sink Your Experimentation Program
Controlled experiments, or A/B tests, are the gold standard for determining the impact of new...
The Ultimate Guide to A/B Testing for WordPress Websites
The Ultimate Guide to A/B Testing for WordPress Websites No matter how you look at it, a...
Measuring A/B Test Impacts on Website Latency: Using Quantile Metrics in GrowthBook
Traditional A/B testing compares the mean of a treatment variation to the mean of a control...
When Companies Adopt Feature Flags
In the wake of recent worldwide outages, the importance of robust deployment strategies has never...
Landing Page Optimization: Insights, Trends, and Future Predictions
Landing Page Optimization: Insights, Trends, and Future Predictions As a marketer, you...
How to A/B Test AI: A Practical Guide
Large Language Models (LLMs) are evolving at breakneck speed. Every month, new models claim to be...
Client Side Feature Flagging
Feature flags are a powerful tool for building products that unlock significant advantages. With...
The Best A/B Testing Platforms of 2025: Features, Comparisons, and Expert Recommendations
Imagine making every product decision with data, powered by the best A/B testing platforms of 2025....
A/B Testing with ConfigCat and Google Analytics
Suppose you come up with an idea to improve the conversion rates on your website. You could implement...
The Hidden Complexities of Building Your Own A/B Testing Platform
Years ago, at Education.com, we decided to build our own A/B testing platform. We had a large...
GrowthBook Version 3.1
In version 3.1, we focused on three key areas: GrowthBook is now easier to use with Auto Fact...
Better Visual Editor Experiments
Experimenting on websites with a visual editor always has its pros and cons. But what if you could...
Convincing Leadership to Adopt A/B Testing
Many of today's leading companies rely on A/B testing to measure the impact of product changes and...
Bayesian Model Updates in GrowthBook 3.0
In anticipation of the forthcoming GrowthBook 3.0 release, we’re making several changes to how our...