Articles by Tag #adtech
Browse our collection of articles on various topics related to IT technologies. Dive in and explore something new!
Easily Test your Local RTB Scripts on Production Without Deploying
When testing RTB scripts on production, constant deployments slow down the process and increase the...
How to use No Caching tool in Charles proxy
Introduction Setting up the No Cache tool in Charles Proxy can be a cumbersome process. It...
How Criteo scaled 290M QPS and cut its server footprint by 78%
Author: Steve Tuohy - Director of Product Marketing Discover how Criteo scaled to 290M...
How to use Rewrite URL tool in Charles Proxy
There are many scenarios where you might need to rewrite the URL of a request, such as testing...
Unlocking Yield: How Publishers Can Drive More Value from Their Ad Stack
The modern publisher’s tech stack is complex. Between header bidding wrappers, real-time auctions,...
AI in AdOps: The Future of Yield Optimization and Ad Revenue Management
The world of digital advertising is undergoing a transformation — and at the center of it is...
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How I Built a WhatsApp-Based Ad-Tech Platform Using .NET and...
The AI-Powered Future of Ad Tech: Navigating the 2025 Landscape
The world of advertising has never moved faster. In just a few years, we've gone from basic banner...
The New Frontier of Ad Operations Excellence
The digital advertising decade of 2025 is accelerating, and Ad Operations is no longer a support...
How to Leverage AI for Personalized Marketing Campaigns
AI is transforming marketing by enabling hyper-personalized campaigns that increase engagement,...
Understanding VAST and How to Integrate It with Your Streaming Service
If you're working with video streaming and looking to monetize your content, you've probably come...
Managing User Balances with ClickHouse in High-Volume Microtransactions: A Comprehensive Approach
In high-frequency transaction systems, such as OpenRTB (Real-Time Bidding), managing user balances...