Articles by Tag #adtech
Browse our collection of articles on various topics related to IT technologies. Dive in and explore something new!
Understanding VAST and How to Integrate It with Your Streaming Service
If you're working with video streaming and looking to monetize your content, you've probably come...
How Criteo scaled 290M QPS and cut its server footprint by 78%
Author: Steve Tuohy - Director of Product Marketing Discover how Criteo scaled to 290M...
How to Leverage AI for Personalized Marketing Campaigns
AI is transforming marketing by enabling hyper-personalized campaigns that increase engagement,...
Managing User Balances with ClickHouse in High-Volume Microtransactions: A Comprehensive Approach
In high-frequency transaction systems, such as OpenRTB (Real-Time Bidding), managing user balances...
Unlocking Yield: How Publishers Can Drive More Value from Their Ad Stack
The modern publisher’s tech stack is complex. Between header bidding wrappers, real-time auctions,...
AI in AdOps: The Future of Yield Optimization and Ad Revenue Management
The world of digital advertising is undergoing a transformation — and at the center of it is...
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How I Built a WhatsApp-Based Ad-Tech Platform Using .NET and...
The AI-Powered Future of Ad Tech: Navigating the 2025 Landscape
The world of advertising has never moved faster. In just a few years, we've gone from basic banner...
The New Frontier of Ad Operations Excellence
The digital advertising decade of 2025 is accelerating, and Ad Operations is no longer a support...
Programmatic Yield Optimization for Publishers: Unlock Hidden Ad Revenue
Publishers today face a key challenge: how to extract the most value from every impression in a...
Generative Video Advertising: The Next Frontier in Digital Ads
Introduction Video has always been the most powerful medium in advertising. From the golden age of...