Charlie Brinicombe articles - 21 total
How we built a block-based template editor for gamification emails
At the company I co-founded we recently released an interactive template editor for gamification...
Why affiliates should get equity, not cash
Most B2C startups approach creator partnerships with a simple playbook: offer affiliate commissions...
Building Community Over Compensation: Why Creators Need More Than Money
When most B2C startups think about creator partnerships, the conversation typically starts and ends...
The Anti-ChatGPT Sales Approach: Why Personalization Still Wins
In an era where AI-generated emails flood inboxes and ChatGPT-powered outreach has become the norm,...
Predicting the Next Big Thing: How Wattpad Spotted BTS Before Anyone Else
In the world of B2C startups, data is often viewed through the lens of user engagement, retention...
Why I shelved my mobile app after 500k downloads
Not every startup needs to become a unicorn to be successful. Sometimes the most valuable lesson an...
Why 'build it and they will come' never works
One of the most fundamental challenges facing B2C startups is understanding whether users are...
Impossible to migrate to Cloud Run & why we went with DigitalOcean instead
Around nine months ago my cofounder and I launched Trophy, a set of APIs for teams building...
Why Your App Needs Its Own Culture (And How to Build One)
In the cutthroat world of consumer apps, where users have endless alternatives at their fingertips,...
Stag Hunting vs. Squirrel Hunting: A Better Approach to B2B Sales for Consumer Apps
Most consumer app founders struggle with monetization beyond subscriptions. While 30% subscription...
From Pirate Ship to Cruise Ship: Why Early-Stage People Don't Fit in Big Companies
When Wattpad was acquired by Naver for $600 million Tim Johnson faced a crossroads that many startup...
The Network Effects Playbook: How Consumer Apps Build Unstoppable Growth Engines
Building a consumer app that scales isn't just about great UX or smart marketing—it's about creating...
The Four Horsemen of Churn: Why Even Loved Products Lose Users
Building a consumer app that users genuinely love should be the golden ticket to sustainable growth,...
Why 70% of Blossom's Revenue Comes from Brand Partnerships (Not Subscriptions)
Most consumer app founders assume subscriptions are the holy grail of monetization. After all,...
How to Design Gamified Lifecycle Emails With Trophy
Email is one of the foremost channels used by consumer-facing mobile and web apps to keep users...
The Creator Economy Playbook: Managing 125+ Creators Without Losing Your Mind
Building a creator community that actually drives growth is one of the most challenging aspects of...
From Zero to $2M: How Brand Partnerships Can Transform Your B2C App Revenue
Most B2C app founders assume subscriptions are their golden ticket to revenue. But what if we told...
How To Build A Gamified NextJS App With Achievements
Achievements can be an exciting feature for any consumer-facing web or mobile application yet can be...
Using Trophy to build a gamified NextJS study app
Gamification can be a really powerful feature of any educational platform. When done right, it’s...
How we built our docs site
If you run a dev tools company, you know how important documentation is. In fact, you could argue...
How to Power Gamification With User Behavior Tracking in NextJS
Every user interaction forms part of their behavior pattern and is the basis for building any kind of...