Articles by Tag #b2c
Browse our collection of articles on various topics related to IT technologies. Dive in and explore something new!
The Creator Economy Playbook: Managing 125+ Creators Without Losing Your Mind
Building a creator community that actually drives growth is one of the most challenging aspects of...
Why 'build it and they will come' never works
One of the most fundamental challenges facing B2C startups is understanding whether users are...
Why Your App Needs Its Own Culture (And How to Build One)
In the cutthroat world of consumer apps, where users have endless alternatives at their fingertips,...
Why affiliates should get equity, not cash
Most B2C startups approach creator partnerships with a simple playbook: offer affiliate commissions...
The Network Effects Playbook: How Consumer Apps Build Unstoppable Growth Engines
Building a consumer app that scales isn't just about great UX or smart marketing—it's about creating...
Why 70% of Blossom's Revenue Comes from Brand Partnerships (Not Subscriptions)
Most consumer app founders assume subscriptions are the holy grail of monetization. After all,...
B2B and B2C Customer Mind Mapping: Strategies to Actions, How-Tos, and Tools
Understanding your customers is the cornerstone of any successful business, whether you're operating...
Predicting the Next Big Thing: How Wattpad Spotted BTS Before Anyone Else
In the world of B2C startups, data is often viewed through the lens of user engagement, retention...
From Zero to $2M: How Brand Partnerships Can Transform Your B2C App Revenue
Most B2C app founders assume subscriptions are their golden ticket to revenue. But what if we told...
Top 10 CIAM and Passwordless Solutions: Insights from the Community
Customer Identity and Access Management (CIAM) and passwordless authentication have become crucial...
Building Community Over Compensation: Why Creators Need More Than Money
When most B2C startups think about creator partnerships, the conversation typically starts and ends...
From Pirate Ship to Cruise Ship: Why Early-Stage People Don't Fit in Big Companies
When Wattpad was acquired by Naver for $600 million Tim Johnson faced a crossroads that many startup...
How Educational Institutions Are Pioneering Passwordless Authentication
Educational institutions are at the forefront of adopting innovative technologies to enhance...
Stag Hunting vs. Squirrel Hunting: A Better Approach to B2B Sales for Consumer Apps
Most consumer app founders struggle with monetization beyond subscriptions. While 30% subscription...
Top 10 Fastest Growing and Innovative CIAM Solutions for 2025
The digital age has brought with it an explosion of data and an increased reliance on online...
MojoAuth Revolutionizes Authentication with No-Code Passkey Solution
MojoAuth has unveiled a groundbreaking no-code passkey platform that redefines enterprise...
Understanding MAU-Based Pricing Models: Cost Efficiency Through Active User Engagement
Monthly Active Users (MAU) have emerged as a critical metric for modern SaaS and authentication...
The Anti-ChatGPT Sales Approach: Why Personalization Still Wins
In an era where AI-generated emails flood inboxes and ChatGPT-powered outreach has become the norm,...
The Four Horsemen of Churn: Why Even Loved Products Lose Users
Building a consumer app that users genuinely love should be the golden ticket to sustainable growth,...
Why I shelved my mobile app after 500k downloads
Not every startup needs to become a unicorn to be successful. Sometimes the most valuable lesson an...