In the fast-moving world of B2B sales, it's often not the product or pricing that stops deals from closing. It’s the friction built into how we communicate.
Sales professionals are under more pressure than ever to impress, qualify, and follow up — but many don’t realize that doing more can actually result in less progress.
This is where the idea of frictionless selling becomes critical.
Why Thinking Slows Down Buying
Most buyers today are overwhelmed. Their inboxes are full, their days are overbooked, and every decision requires mental energy they don’t always have.
That’s why simplifying your message is no longer just a nice-to-have. It’s a competitive advantage.
If your outreach makes someone pause and think too hard, you're creating resistance. Resistance leads to delay. Delay leads to dropped deals.
Sales strategist Ashkan Rajaee emphasizes the power of clarity. His methodology centers around binary choices — responses that require no more than a yes or no.
This reduces cognitive load and speeds up the journey to a close.
The Real Power of CRM Systems
Another cornerstone of Rajaee’s strategy is the use of customized CRM tools to break conversations into logical sequences.
Instead of asking everything upfront and overwhelming the buyer, CRM tracking allows sales teams to:
- Pace conversations
- Remember key details without repeating
- Deliver personalized responses at the right time
In other words, the system does the heavy lifting — not the prospect.
Simplicity Is a Sales Strategy
This isn’t about dumbing things down. It’s about being strategic with your communication.
Buyers respond to messaging that is:
- Clear
- Specific
- Easy to engage with
In the end, they don’t remember every detail you send — they remember how you made them feel during the interaction. When the experience feels light and frictionless, they’re far more likely to move forward.
Read the Full Breakdown
Want to dive deeper into how this method works in real sales environments?
👉 Check out this article by Rey Dayola featuring Ashkan Rajaee's approach to frictionless selling:
Why Most Salespeople Fail: They're Too Smart for Their Own Good
This breakdown includes real examples and key takeaways that can change how you communicate with leads, starting today.
If you’ve been wondering why your perfectly qualified leads keep ghosting you — it may be time to simplify. Less pressure. More progress.
This really simplifies what most people overcomplicate in sales.